WHO
The brand was born in 2020 as an homage to Gerald Genta, a legendary Genius of Watch Horology.
The fact that he designed for the two biggest brands in the industry was too amazing to ignore. We also realized that most people who knew those two brands did not even know the existence of Gerald Genta.
WHAT
In 2020, has been founded in Switzerland GG SA Company and the first collection has been launched:
Legacy Collection with exclusive and Limited-Edition series with 88 pieces for the Stone Dials Line and 99 pieces for the Guillochè one, for each single reference.
Having met in the past many times with Gerald Genta and wanted to create a watch that honored him personally. The watch had an automatic Swiss Sellita movement, but then we decided to create a modified version, which we named Genius Power.
Half of the case, dial and bracelet is inspired Royal Oak and the other half part has the case, dial and bracelet of a Nautilus.
We managed to create one watch taking half a part of one and half a part of the other, making a new fusion of a unique design.
A brilliant idea that is giving us a great feedback since the beginning.
The second creation the Genius Smart watch came as an Evolution of previous collections, as we wanted to design a sport watch with a new philosophy. The Genius Smart watch comes with a Swiss Quartz movement having the same case design and idea as the Hommage but with a rubber strap.
There is also a Sunray version in the Smart Collection that has a shinny dial and has the rubber strap that follows only the Genius aqua strap. The Smart collection is very interesting and a door opener due to its comfort on the wrist (light and thinner case due to the quartz movement) and the more affordable retail price.
It comes in many different color variations.
CLIENT TARGET
Our target is both men and women for both collections.
For women it will be easier to wear the Genius Smart being lighter and for its comfortable on the wrist. There is also the frost variation in the Hommage collection that is also targeted to women and glamorous men.
WHY
The Genius Watches concept today represents the union of two worlds: that of haute horlogerie which also opens its doors to enthusiasts and connoisseurs who would hardly be able to obtain what have always been considered the master pieces of the watchmaking world.
A Genius watch was made so we all can own a piece of Gerald Genta without the restrictions which are imposed by some.
WHERE
In Lugano, Switzerland or online. Today we are expanding the distribution in Europe.
We are now growing very fast in the French Territory, opening important and crucial wholesalers in the most recognized places in the World such as: Paris, Cannes, Saint-Tropez and Montecarlo.
In Spain we are in Marbella and in Puerto Banus with Gomez y Molina and in Ibiza with Joyeria Wesselton.
We have also multiple Wholesalers in Madrid and Royo Joyeros in Albacete.
In Greece we are with Gofas with six pos. Athens, Athens Airport, Mykonos, Santorini, Thessaloniki, and Sani Resort.
We recently add point of Sales in Italy in Milan and Forte dei Marmi.
We are also expanding our business in Middle East, with Istana Exclusive Partner in Dubai at “Four Seasons Dubai” and in Venezuela giving the exclusivity to our new Retailer Vagu, with a wonderful exposure of our collections in the recognized and interational airport in Caracas.
We are also looking into having for the upcoming future agents in Germany, North Europe and soon in China and US.
